Featured study
ChatGPT
AI Licensing Deals Study
Publishers with OpenAI deals get 48% more citations per cited page.
Aug 15, 2026
Read the study →
Research
AI Search Studies
Large scale research into how AI search picks what it cites.
Benchmarks
The 100 Most Visible Brands in AI Search
Company owned pages outweigh journalism four to one across 17 US industries.
Q3 2026
Read the study →
Social
Reddit Citation Study
ChatGPT cut reddit.com from 4.01% of its citations to 0.44%, an 89% drop in two steps.
Aug 2026
Read the study →
Citations
Ghost Citations Study
19% of 20M cited URLs are not live, and AI keeps citing them anyway.
Jul 24, 2026
Read on otterly.ai →
ChatGPT
ChatGPT Ads Study
Ads now appear in 76.4% of all shopping related answers.
Jul 17, 2026
Read on otterly.ai →
Claude
Claude Citation Study
Claude is a distinct channel. Brand sites drove 64% of its citations.
Jun 30, 2026
Read on otterly.ai →
Social
LinkedIn Gender Visibility Study
Ask AI for experts without specifying gender and a clear gap shows up.
Jun 5, 2026
Read on otterly.ai →
Social
LinkedIn AI Citation Study
LinkedIn dominates social media citations in AI answers.
Jun 3, 2026
Read on otterly.ai →
Off-Page
Analyst Relations Study
Highly effective, but only through Gartner.com reviews.
May 15, 2026
Read on otterly.ai →
On-Page
URL Citation Study
Clean URLs earn 24% more citations than parameter heavy ones.
May 7, 2026
Read on otterly.ai →
Video
YouTube Citation Study
Long form videos account for 94% of AI video citations.
Mar 2, 2026
Read on otterly.ai →
Ready to see how AI search sees your brand?
Start tracking your visibility across the engines your buyers ask.
Try OtterlyAI